BAEKHYUN백현: Candy Music Video Review

Song Rating: 7/10 | MV Rating: 6.8/10

As many of you know, Baekyun from EXO came out with his new album recently. Here is a critique on his music video and what can be improved. While the visual design of his second album is was very well done, the production of music and video left much to be desired.

When I compare the quality of Baekhyun’s MVs to other solo works of SM artists, I feel like SM gives him the short end of the stick. They haven’t worked with him on developing his own voice and style of music like Taemin, Taeyeon, etc.. Candy at surface level can satisfy the fans but it doesn’t do much development for him as an artist. It is a song that any idol can sing, not just him. It’s unfortunate because he has great vocals yet he is treated as a money making machine instead of a musician.

These are some design exercises I did, inspired from his album. The designers must have had a lot of fun working on this. I wish the production of the music and video had as much effort put it.

NOTE: These are not real or official products.

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